These new and improved shampoo bars are formulated with your dream hair in mind. 
 
Each of the bars contains Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, BTMS-50, Stearic Acid, Cetyl Alcohol, Panthenol, Ucuuba Butter, Shea Butter, Tamanu Oil, Jojoba Oil, Clay or Botanical Powders, Essential Oils, and Phenoxyethanol.
 
About the Ingredients:
-Sodium Cocoyl Isethionate: A gentle surfactant that is derived from coconut oil. Ph balanced for ultimate scalp health.
-Cocamidopropyl Betaine:  A gentle and moisturizing surfactant derived from coconut oil. Can be synthetic if bought from certain sources. The one used in these shampoo bars is naturally derived.
-BTMS-50: Cationic charged emulsifying wax. Used for its conditioning properties and silky feeling after its use. Derived from natural oils. Most specifically rapeseed oil (colza).
-Stearic Acid: A fatty acid derived from vegetable fats and oils. It is moisturizing and used to emulsify and thicken formulations.
-Cetyl Alcohol: Emollient and emulsifier. Derived from coconut oil and palm oil. Provides moisture to hair and improves texture.
-Panthenol: Also known as "Pro vitamin B-5". It is moisturizing, soothing & anti-inflammatory. Leaves you hair feeling soft and silky. 
-Ucuuba Butter: Restores hair elasticity, thus reducing breakage. Helps to repair damaged hair and protect from UV stress or damage. Packed with linoleic acid that helps to prevent and/or stop hair loss.
-Shea Butter: Deeply moisturizing and Soothing. Promotes scalp health and boasts anti-inflammatory and antioxidant properties.
-Tamanu Oil: Strengthens hair strands and helps to reduce dandruff. Adds shine and volume to your hair all the while nourishing it, resulting in healthier strands.
-Jojoba Oil: Closely resembles the scalp natural oil (sebum). Rich in vitamins for hair health and deep moisturization. Helps to reduce hair strand breakage.
-Clay & Botanicals: Clay helps to balance the scalps oil and lend volume to your hair. Botanicals are used to add other benefits, such as improved hair growth, hair health, shine, or moisturization.
-Essential Oils: A natural way to scent the shampoo bars while adding benefits, such as hair follicle stimulation, shine, or anti-inflammatory & soothing properties. (Aside from the amazing smell! :)
-Phenoxyethanol: Is derived both naturally and synthetically. A preservative is necessary as the shampoo bar will be in a moist environment. Without a preservative it would inevitably grow mold and bacteria. This was the most natural preservative that I could find that protected against all mold, fungus, and bacteria growth. However, I'm always on the lookout for an even better preservative that is 100% natural.
 
These shampoo bars have been tested and refined for a few months to ensure customer satisfaction. All testers have reported satisfaction and enthusiasm in the product.